AI for Sales: Benefits, Use Cases, and Challenges

For example, OpenAI’s ChatGPT is already transforming how B2B sales teams work. Sales teams can use AI to identify the right leads, personalize their outreach, and automate repetitive tasks. Plus, WebFX’s implementation and consulting services help you build your ideal tech stack and make the most of your technology.

• Seventy percent of companies using AI report that adoption has increased their marketing and sales revenue, while 28% say it’s decreased costs.
• The IT department created a comprehensive list of all software, platforms, and tools currently in use.
• One excellent Regie.ai feature is its prospect intelligence tool which pulls in data about your prospect from web pages, LinkedIn, and Twitter.
• Be cognizant of data and privacy concerns regarding the AI application, particularly for generative AI, and have plans to mitigate the risks.
• Over the next month, the team attended webinars hosted by these solution providers.

Before full-scale deployment, run controlled pilots using shortlisted AI tools with a small subset of users. To understand the transformative power of AI in sales, let’s cover how to develop an AI-powered sales strategy step-by-step. Manually crafting highly personalized messages for each customer segment at scale is almost always a huge challenge, as it requires tons of manual effort. Specialized AI-powered tools like Dynamic Pricing AI or Imprice, in turn, can monitor dozens of competitors and hundreds of thousands of parameters and react immediately. Dynamic real-time pricing is highly demanding yet heavily labor-intensive and risky in terms of setting the wrong price accidentally. You can use specialized tools like Akkio Augmented Lead Scoring, or even more universal LLM chatbot-based tools like ChatGPT or Claude.ai.

Bringing gen AI to life in the customer journey

Of sales professionals using generative AI tools for writing messages to prospects, 86% have reported that it is very effective. New data and insights from 600+ sales pros across B2B and B2C teams on how they’re using AI. “RocketDocs improves and enhances the RFP Workflow using RST (Smart Response Technology) and offers us customizable workflows that can modify the process.

A finance company was eager to enhance its customer service and lead generation through an AI-driven chatbot. A call center focusing on providing top-notch customer service recognized the potential of AI-driven voice analytics to enhance their operations. Conducting a comprehensive audit of your current technology tools and platforms is crucial. The company’s broader business goal for the year was to increase online sales by 15%.

Account research and personalization

However, leveraging artificial intelligence allows you to significantly reduce the probability of inaccuracies in your sales team. Another example of an AI-powered conversation intelligence tool is Chorus. This platform leverages artificial intelligence to recognize the context within a conversation, identify key moments within sales calls, and even note competitor mentions.

Over the month, the chatbot interacted with visitors, answering queries and capturing lead information. The sales reps monitored these interactions, occasionally stepping in for complex queries. A subset how to use ai for sales of the sales team, consisting of ten representatives, was trained on the chatbot’s backend. They learned how to monitor conversations, intervene when necessary, and extract lead information.

Conversational AI for Sales in 2024

As AI continues to evolve, it has the potential to revolutionize customer service by delivering exceptional experiences that combine the strengths of both AI and human agents. You can only use AI effectively for sales messaging if the data you feed is high quality. In the last chapter of the guide, let me share some recommendations on how to use artificial intelligence for sales to your best advantage. If the training data is incomplete, biased, or unrepresentative, you can’t count on accurate or reliable results. Sales is a very people-focused field requiring advanced communication skills for building relationships—things that AI can’t replicate. AI can be used for automation, but the terms don’t mean exactly the same thing.

Another source of data for lead prioritization is your company’s traffic. Website identification tools can help businesses manage the prioritization of leads using how potential customers interact with your company’s digital properties. These tools enable you to identify leads that spend time on the company website and provide company contact information. You define the criteria of what a high-quality lead looks like and then these platforms send “trigger reports” into your sales reps’ inbox automatically. Apollo AI is an all-in-one platform designed to streamline the B2B sales and marketing lifecycle.

Personalized outreach automation

Implementing AI in sales begins with understanding how it can benefit you. In addition to immediate actions, leaders can start thinking strategically about how to invest in AI commercial excellence for the long term. It will be important to identify which use cases are table stakes, and which can help you differentiate your position in the market. From IP infringement to data privacy and security, there are a number of issues that require thoughtful mitigation strategies and governance. The need for human oversight and accountability is clear, and may require the creation of new roles and capabilities to fully capitalize on opportunities ahead. Our research suggests that a fifth of current sales-team functions could be automated.

At its core, AI analyzes vast amounts of data to identify patterns, make predictions, and offer recommendations. AI suggests additional products or services based on customer history and preferences. AI analyzes email campaign data to determine optimal timing and content for higher engagement. Regularly check if your AI tools match your goals – being flexible is key to getting the most out of each tool. To measure the impact of using AI in sales, you need to keep track of key sales metrics.